Want the color you loved on day one to still look fresh two weeks later? It all starts with your first week.

Want the color you loved on day one to still look fresh two weeks later? It all starts with your first week.

Right after coloring, the water can run with color on your first wash, and the shade can look brighter after a few washes. This is normal. How fast your color fades depends a lot on the first seven days. Here are simple habits to keep it.

Right after color, the thin outer layer of each hair is still a little open, so heat, heavy bubbles, and rubbing let color slip out. For your first wash at home, don't just follow a number online. Ask your designer when the service ends. Until then, try not to touch your hair too often, and skip sweaty workouts.

When you wash, use lukewarm water, not hot. Make bubbles in your hands and rub the scalp; the lengths get clean from the bubbles that rinse down. Use conditioner from mid-length to ends. When you dry, press with a towel instead of rubbing, and a dark towel is easier in week one. Dry from the scalp on medium heat, and use a curling iron only on fully dry hair, on low heat.

For the first week, try to push back sauna, pool water, and long midday sun. If you must go, wear a swim cap or hat and rinse with clean water after. Good to know: red and pink often run in the water for the first days, while ash can show a warm yellow as the cool tone fades.

You can get your color done at APEAK HAIR in Seoul (Sungshin and Sinchon). Special offer for international guests — DM us for details.

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by APEAK HAIR